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　　Isabelle Fauvel, Film development expert and Founder of Initiative Film, will be speaking at the StoryDrive conference in Beijing (31 May - 1 June 2017).

　　Dear Ms. Fauvel, what have you been busy with lately?

　　My company is primarily involved in the development of feature films. In addition to performing analysis at all the different stages of the writing process, we are also engaged in international talents scouting. Right now, we are preparing for the Cannes Film Festival.

　　How is the European film market doing at the moment and what are the most interesting latest trends and developments?

　　In terms of production, the European market isn’t so bad but the equation becomes more complex when it comes to distribution. As regards our field of expertise, we’ve noticed an easier circulation of talents for the last 10 years. One of the trends is the genre author movies (like Julia Ducournau’s Raw) or animated features.

　　In 1993, you founded a consulting company called “Initiative Film”, dedicated to film development. What was the driving force behind this decision ? How should we understand the term “film development”?

　　As a producer, I have always sought creative dialogue with people who didn’t have an agenda regarding the projects I was producing, and I was surprised that this job didn’t really exist in France or in Europe. So I have made an attempt at creating a company that could be like a second office for producers, but also an interlocutor for directors related to the following activities :威尼斯人登录平台 subject research, book scouting, analysis, writers casting, training programs creation… « Film development:威尼斯人网站 this term cannot be easily defined as it comprises talent / film / development, and it should be understood as a process that precedes and accompanies the production of a film.

　　Initiative Film also helps filmmakers to find the perfect book to adapt. What are the main criteria of a perfect book for adaptation ?

　　There should be an intimate connection between a director’s style and the story, or the novel’s writing, a subject that echoes with something personal or intimate, and of course taking into account the irrational factor that creates an alchemy by putting the right book into the right hands…

　　What kind of a role do projects like "Shoot the Book!澳门威尼斯人网站" play in this context of matching publishing material and filmmakers?

　　A double role. The first is familiarizing producers and directors who have never dealt with book adaptations. The second is highlighting books the potential of which has been acknowledged.

　　A mission of the StoryDrive event in Beijing is to explore possibilities in “storytelling and storyselling”. Does your daily work involve both aspects? Which part is more challenging ?

We work around “storytelling ” in our analysis by trying to find the best way to match the we’ve received and read to the writers’ and directors’ intentions, and help them reach that point. The “storyselling ” part of our job is in book and talents scouting, so it’s more about finding the right books, talents and projects for the producers who commission us to conduct a research than “selling ” them a story. But we try to present the books, talents and projects we scout for them in a way that will allow them to see what we saw in there for them. So they are both equally challenging in their own way.

　　Do you plan to have any new projects connected with China in the near future? Do you have a favorite Chinese author or filmmaker?

Of course there is a professional curiosity in establishing links with Chinese professionals, like we do with many other countries. Attending StoryDrive is a way of finding out the specific needs and expectations that can be in China. My favorite Chinese filmmakers are Diao Yinan, Jia Zhangke, and Zhang Yimou.

　　What expectation do you have towards your participation in the StoryDrive conference and your stay in Beijing?

Meeting local professionals, being able to share on the way we work and build bridges that could prove to be useful in the near future.